I fell in love with this fictional sake bottle and label design the split second I saw it. And it took me a good few minutes and even a little google search to get what the in joke is… It just made is a million times cooler. Excellent stuff from Kevin Haag.
saké is an alcoholic beverage of Japanese origin that is made from fermented rice. Sake is sometimes called "rice wine" but the brewing process is more akin to beer, converting starch to sugar for the fermentation process.