Raymond Loewy

'between two products equal in price, function, and quality, the better looking will outsell the other....the goal of design is to sell, to drive the point home, the loveliest curve I know is the sales curve.’ Referred to as the father of Industrial Design. Born in Paris, France 1893. Lived in the us. Died in Monaco 1986.
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Logotipo de Shell — Raymond Loewy Un gran logo para una empresa nefasta.

Logotipo de Shell — Raymond Loewy Un gran logo para una empresa nefasta.

coke bottle - raymond loewy - 1955

coke bottle - raymond loewy - 1955

raymond loewy desk

raymond loewy desk

Raymond Loewy

Raymond Loewy

Toster

Toster

His designs are thought of as mainstream, as he simplifies the product, to a point in which the interactions with them are rather obvious.

His designs are thought of as mainstream, as he simplifies the product, to a point in which the interactions with them are rather obvious.

Studebaker

Studebaker

Pencil sharpener

Pencil sharpener

“I can say of myself, that I have made the mundane side of the 20th century more beautiful.”

“I can say of myself, that I have made the mundane side of the 20th century more beautiful.”

His toaster is a great example of the smoothness in the line and the cleanness of the final product

His toaster is a great example of the smoothness in the line and the cleanness of the final product

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