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Raymond Loewy

'between two products equal in price, function, and quality, the better looking will outsell the other....the goal of design is to sell, to drive the point home, the loveliest curve I know is the sales curve.’ Referred to as the father of Industrial Design. Born in Paris, France 1893. Lived in the us. Died in Monaco 1986.
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doodle du jour - Raymond Loewy - actualités du Net,référencement efficace sur la longue traîne

Raymond Loewy

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Logotipo de Shell — Raymond Loewy Un gran logo para una empresa nefasta.

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coke bottle - raymond loewy - 1955

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Pencil sharpener

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His designs are thought of as mainstream, as he simplifies the product, to a point in which the interactions with them are rather obvious.

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raymond loewy desk

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“I can say of myself, that I have made the mundane side of the 20th century more beautiful.”

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Studebaker

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His toaster is a great example of the smoothness in the line and the cleanness of the final product