Raymond Loewy

'between two products equal in price, function, and quality, the better looking will outsell the other....the goal of design is to sell, to drive the point home, the loveliest curve I know is the sales curve.’ Referred to as the father of Industrial Design. Born in Paris, France 1893. Lived in the us. Died in Monaco 1986.
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Raymond Loewy

Raymond Loewy

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Toster

Toster

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Pencil sharpener

Pencil sharpener

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Studebaker

Studebaker

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“I can say of myself, that I have made the mundane side of the 20th century more beautiful.”

“I can say of myself, that I have made the mundane side of the 20th century more beautiful.”

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His designs are thought of as mainstream, as he simplifies the product, to a point in which the interactions with them are rather obvious.

His designs are thought of as mainstream, as he simplifies the product, to a point in which the interactions with them are rather obvious.

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raymond loewy desk

raymond loewy desk

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coke bottle - raymond loewy - 1955

coke bottle - raymond loewy - 1955

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Logotipo de Shell — Raymond Loewy Un gran logo para una empresa nefasta.

Logotipo de Shell — Raymond Loewy Un gran logo para una empresa nefasta.

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Furniture

Furniture

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