These logos are very funny with the type showing what type face the picture is in.
Shell Logo design deconstructed by Raymond Loewy
F3 Corporate Identity.
Cardinal Chocolates pt. II by J Fletcher Design. Too damn clever.
IBM mark evolution
Tumblr’s Logo Gets A Subtle Tweak - DesignTAXI.com. Sometimes subtle tweaks are harder to think about and execute than complete redesigns.
Symbols, the other brand mark.
Diggin this brandmark
GAP mark evolution...HA!