I like how the text is cut out of an image and the text cuts through the image. Very simple idea with a powerful result. The clean white background makes all the information stand out from the page.
How the Dublin Whiskey Company's branding was created
Dublin Whiskey Company's, this piece is simple and sturdy, the block text reminds me of whisky's flavor, and the contrast against the script, which make the whisky seem fancy. I know I feel fancy when I drink it, so to me this piece just makes sense.